inDrive were looking to collaborate with an influencer in a creative and interactive way. Not just through the phone but with real people and communicate their message that inDrive is about the users.
The highlight of the campaign was integrating an InDrive activation at Will Gibb's comedy show "Flaming Hot" in Penrith. Having representatives from inDrive at the show interacting with their audience.
The results of the campaign were a sold out show, and increased brand awareness of InDrive through a TikTok that garnered 3.5M views, 12.2k Likes, 41 Shares and 84 Saves.