Developing a new, younger content strategy has been the key focus for our Always On Social work with Frucor Suntory's sports drink brand, Maximus.
Highlights of our work include:
- Starting a TikTok account from scratch, building and developing a community of engaged followers
- Following through with a younger tone of voice for Meta platforms
- Overall increase in followers, engagement and brand awareness across social organically and in paid media
- Thumb stop rate of 80% and 1 cent per engagement in paid media campaigns
- Maintaining a TikTok engagement rate of 10%+
- Overall increase in engaged users via comments
- Curating influencers/creators for their Zero Sugar campaign
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