Developing a new, younger content strategy has been the key focus for our Always On Social work with Frucor Suntory's sports drink brand, Maximus.

Highlights of our work include:

  • Starting a TikTok account from scratch, building and developing a community of engaged followers
  • Following through with a younger tone of voice for Meta platforms
  • Overall increase in followers, engagement and brand awareness across social organically and in paid media
  • Thumb stop rate of 80% and 1 cent per engagement in paid media campaigns
  • Maintaining a TikTok engagement rate of 10%+
  • Overall increase in engaged users via comments
  • Curating influencers/creators for their Zero Sugar campaign


Social Media Management & Influencer Marketing