Nobody’s Nobody Skin worked with Neuralle with the aim to promote the launch of their new skincare range into Woolworths, targeting a 16-25 year old female demographic. We have completed an initial influencer marketing campaign and currently manage their TikTok page.
The campaign was a smash hit on TikTok! We booked a mix of creators within the beauty segment with the aim of finding the cheapest CPMs possible, without compromising on the quality of content or engagements. The campaign reached 480K total viewers, with videos receiving an average engagement rate of 11% and the CPV coming out between $0.01 and $0.09 for all videos.
In our first month of social media management on the TikTok page, the account has already amassed 165K views, 1300 followers and almost 10K likes.
The combined efforts of the influencer campaign and the organic launch onto TikTok have also resulted in the Nobody’s Nobody range being featured organically in many community-led videos!