Bonne Maman

Neuralle was tasked with helping drive sales via a UGC Campaign focused on 35-55 year old women, with the aim to increase both online shopping and in-store sales for a challenger chocolate spread product.
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Ad performance saw a CTR of 1% across both campaigns, CPM ranged from $4.8-$5.9, and CPC.
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This resulted in a campaign ROAS of 4.9 on a low spend, split-test across both a sales and non-sales period’s in Woolworths.